Proven Solutions · OunchTag
QR codes that look like your brand, not an afterthought.
Custom-shaped, visually branded QR codes that scan reliably and work everywhere — print, screen, packaging, and signage. Deployed and configured for your brand identity and use cases.
The problem we solve
Standard QR codes are ugly. Branded ones are a missed opportunity.
QR codes are now everywhere — on packaging, in stores, at events, in ads. Most of them are generic black squares that look like an afterthought. Some brands use a logo in the centre, but that's still a generic code with a sticker on it. OunchTag generates QR codes that are genuinely on-brand — incorporating your logo, brand colours, and visual style into the code itself while remaining scan-reliable. Every touchpoint where a QR code appears is a brand impression.
What OunchTag does
Six core capabilities.
QR codes shaped around your brand
Move beyond the standard square module grid. OunchTag generates codes with custom dot shapes, corner styles, and visual patterns — all while maintaining scan integrity.
- Custom module dot shapes
- Styled finder patterns and corners
- Brand-consistent visual identity
- Tested for scan accuracy across styles
Your exact palette, scan-tested
Apply your exact brand palette to the QR code — gradient backgrounds, coloured modules, custom finder patterns. Every colour combination is tested for scan accuracy.
- Gradient background support
- Coloured module encoding
- Custom finder pattern colours
- Contrast validation before export
Your logo built into the code
Incorporate your logo directly into the code, sized and positioned to maintain the correct error correction margin. No guesswork — it scans reliably at any size.
- Centre logo placement
- Error correction margin respected
- Multiple logo formats supported
- Automatic size optimisation
Update the destination, not the code
Link your OunchTag to a dynamic URL that you can update without regenerating the code. Change the destination, track scan data, and run A/B tests — all while the printed code stays the same.
- URL update post-print
- A/B destination testing
- Campaign redirect management
- No reprinting required
Scan data by placement and campaign
See how many times each code was scanned, when, and from where. Understand which placements drive engagement and which need to change.
- Scan count per code
- Time and date breakdown
- Location (city/country) and device type
- Campaign-level aggregation
Hundreds of unique codes at once
Generate hundreds of unique codes at once — for product SKUs, event tickets, loyalty cards, or location-specific campaigns. Each with consistent brand styling.
- CSV upload for bulk generation
- Consistent styling across batch
- Unique URLs per code
- Bulk export as ZIP
Where OunchTag is used
Every touchpoint is a brand impression.
Packaging & Product Labels
Branded QR codes on product packaging that scan reliably at any size, in any orientation — even after the packaging has been printed at scale.
Retail & In-Store
QR codes on shelf talkers, receipts, and POS materials — linking to product information, loyalty programmes, and promotions.
Events & Hospitality
Custom-branded codes on event tickets, lanyards, table cards, and menus. Every touchpoint is an on-brand experience.
Out-of-Home Advertising
Large-format codes for billboards, transit, and mall advertising that scan from distance and look intentional — not tacked-on.
Corporate Communications
Business cards, presentations, email signatures, and branded collateral with QR codes that link to contact pages, proposals, and campaign landing pages.
Healthcare & Compliance
High-contrast, high-reliability codes for patient wristbands, medical packaging, and compliance documentation where scan accuracy is critical.
Technical specifications
Output formats and generation specs.
All codes are tested for scan accuracy across colour combinations before delivery. High error correction (H level) is applied by default for branded codes.
See what a branded OunchTag looks like with your logo.
Tell us your brand colours and logo — we can generate a test code and show you what it looks like across print and digital contexts.