About Ounch
We've been building custom enterprise software since before AI was a buzzword.
Founded in 2012 in Malaysia. 12 years. 500+ enterprise deployments. One constant: we build what our clients actually need, not what fits a product catalog.
How it started
We started by building the software we couldn't find anywhere else.
Ounch started because enterprise clients kept coming to us with the same problem: the off-the-shelf software that existed either didn't fit their operations, couldn't handle their scale, or broke the moment real users got hold of it.
Screenplify started as a custom digital signage solution for a client who needed screen management at a scale existing tools couldn't handle. OunchQ came from a client losing business to unmanaged queues. Saferr was built because enterprises needed visitor management that actually met compliance requirements, not just looked like it did.
Where we are now
A custom software company with 12 years of enterprise delivery — now building with AI.
Today, Ounch builds custom web applications, integrated enterprise solutions, and AI-powered workflows for organisations across Southeast Asia. We have a set of proven, deployable solutions — built from real client engagements — that we adapt and customise for new contexts. And we build entirely new solutions when the problem calls for it.
In 2024, AI became a first-class capability in everything we build. Not as a bolt-on feature, but as a design consideration from the first conversation. Whether that means a conversational agent handling customer queries, a predictive model for demand planning, or an intelligent automation layer in a warehouse system — AI is now part of how we scope every engagement.
What we believe
Five principles behind everything we build.
We scope before we build.
We don't start writing code until we understand your problem in detail. What does the solution need to do? What systems does it connect to? What does success look like in six months? The scoping process is where most of the real work happens.
We build for operators, not demos.
Software that runs in an enterprise environment handles edge cases, unreliable internet, non-technical users, and Monday morning reporting. We've been building for those conditions for 12 years. It changes how we design everything.
We stay.
Our longest client relationships are measured in years, not projects. We do implementation, training, ongoing support, and continuous improvement — because we've seen what happens when a vendor disappears after go-live.
We know Southeast Asia.
The compliance requirements, the language diversity, the infrastructure realities, the buying process — these aren't problems you solve by localising a Western product. We're built for this region.
We're honest about AI — and we prove it with KPIs.
Before we build any AI system, we assess your data maturity, define what success looks like in measurable terms, and make sure the foundation is strong enough to support the outcome. We define KPIs upfront — reduction in processing time, accuracy rates, resolution rates, forecast accuracy — and we measure against them. Every model we deploy is explainable: your team understands what it's doing and why. You are never locked into a black box.
The people behind the work
A team that has delivered across every environment enterprise can produce.
Our team spans software engineering, solution architecture, product design, implementation, and client success. With over 50 years of combined experience in enterprise software development and operations optimisation, we've built and deployed custom systems across retail floors, hospital corridors, hotel lobbies, factory floors, and financial service offices.
“We don't hand off implementation to a third party. The people who scoped your solution are the people who build it and support it.”
Who we build for
Organisations that depend on their technology every day.
Our clients are enterprises that need software built around how they operate — not the other way around. From multinational insurers to regional shopping malls, what they share is a demand for technology that performs in real conditions.
Ready to build with Ounch?
Tell us what you're
trying to solve.
We start every engagement with a conversation about your operations — not a product demo. Tell us the problem. We'll scope what needs to be built.